One day at work a couple of years back, an notification hit on my phone: my salary had been deposited. It was a decent sum for a someone still at university, so I did my what I always did payday ritual: I opened every single shopping app on my device. Amazon, Vinted, Etsy, Depop, Zara, the list was endless. In under 60 minutes, I had parted with £90 on clothes, decorative items and a totally useless weighted blanket that never touched.
A short while after, I went online again and purchased a blow dryer. I already owned one, but reasoned an extra one couldn't hurt. Then I included light strips and two pairs of shoes that weren’t even my size. This wasn’t new behaviour. In reality, I’d been infamous for it since I started earning.
Whenever I felt stressed, exhausted or bored, I would doomscroll until it inevitably ended in an unplanned shopping binge. My excuse was always: “Oh well, it’s just £5.” But £5 turned into £10, then £20, and so on.
I was never entirely certain about the reason. Maybe it was due to I grew up in a poor family, where we’d experience months without purchasing new clothes or anything to brighten up the home. So any time I had some disposable income, there was always a hidden desire for novel and exciting things. Or maybe, and definitely more likely, I was just financially irresponsible and succumbed easily to capitalism’s consumerism.
Eventually, I decided to try something new. Before acquiring anything, I’d place it in my digital cart, wait 24 hours, then make a choice on whether to check out. The greatest advantage of this technique was that it gave me space to reflect – an action I’d never taken. For the first time since adulthood, I began questioning: “Do I truly require this? Can I afford it?” Most of the time, the response was no.
If I accessed Amazon, Depop or Zara and discovered items sitting in my cart, I’d clear them out and start fresh. By employing this system, I ceased acquiring things that I knew deep down I would never utilize. I once considered purchasing three board games, but after a waiting period before visiting the shop, I realised I never actually play board games.
I also wanted to buying a single-use camera for my first trip to the coast. After waiting I remembered I had a phone, similar to everybody else, that features a perfectly good camera, and thus did not need to acquire a dedicated device.
It also signifies I am more selective about the things I do purchase, and I can at last review my financial records devoid of feeling guilt or embarrassment.
Of course, there have been times I’ve relapsed into previous patterns – it’s only natural. The difference now is that I can identify the signs sooner, especially when I’m hastening into a transaction. I’ve come to understand boredom is a powerful trigger. It’s perhaps the primary motivator of my impulsive expenditure.
Consumer culture exploits this idleness and our need for immediate gratification. That’s the reason, looking back, forcing myself to pause before purchasing has felt strangely freeing. To be able to have control over my impulses and remind myself that I don't have to spend my diligently earned money on non-essential products feels as radical as it is simple.
A passionate local guide with over 10 years of experience in sharing Naples' hidden gems and rich history with travelers from around the world.